Like many mumtrepreneur's my business was started because I found a gap in the market. I created something that was practial and I thought other mums could benefit from.
Three years on (and another baby later) I still benefit from my own product. Not only does my daughter Lily (now nearly 4) almost live in her Polar Boots, my son (10 months) lives in his shoes, and Polar Boots. Now when I say lives I mean lives, I mean LIVES, I don't even take them off when he sleeps, they keep his tootsies nice and warm.
Here he is my gorgeous son Finn, the coolest kid on our street!